I thought exactly the same thing about them just mailing it out anyway, especially when there appears to be UK demand and they could charge what they liked.
I have family in california - other option would be to order 2 to be posted to him, he could forward them on as a 'gift of minimal value', i could forward one to you, and then we'd split the cost 2 ways. Would still be quite dear at around £30 - might be a last option when we've exhausted all other options.
If i make any progress I'll let you know,
Pete