I actually think I managed to track down the manufacturer, so I have sent them an email to see if they can provide any insight on the matter.
It seems it might be produced by FJ Lang Lang and called LVR6008B-D (http://www.alibaba.com/product-gs/488326401/Discounted_16_D1_H_264_Network.html)
Also tried a bunch of different URLs, with no success:
rtsp://username:password@192.168.1.10:8888/live/ch01_0
rtsp://username:password@192.168.1.10:8888/live/ch01
rtsp://username:password@192.168.1.10:8888/live/01
rtsp://username:password@192.168.1.10:8888/live.sdp?CH=1
rtsp://username:password@192.168.1.10:8888/live.sdp?CH=01
rtsp://username:password@192.168.1.10:8888/live.sdp?cam=01
rtsp://username:password@192.168.1.10:8888/video.asf?CH=01
rtsp://username:password@192.168.1.10:8888/video.jpg?CH=01
rtsp://username:password@192.168.1.10:8888/live/MPEG4
rtsp://username:password@192.168.1.10:8888/live/MJPEG
rtsp://username:password@192.168.1.10:8888/live/H.264
Also tried other ports than 8888, such as 80, 554 and 558. However I am pretty 100% sure it uses port 8888 since that's all that needed opening in the firewall for external access with the Naway and Naway+ app.
I did actually do a bunch of tcpdump / network sniffing from both the Windows machine and iPhone to see if I could find an URL to extract. However it all seems encrypted as there is no plain text URLs to find. A bunch of traffic did get captured, but didn't make much sense.
Thanks for the tips. If I find out more I will post updates. Maybe someone else has other URLs for us to try out ? Might be something generic.
Port 80 lists mini-httpd/1.19 19dec2003 as the webserver.