Mostly big project they will point a level of cameras & system specification and which type of transmission media they prefer. If they do not specific they spec, please think as the below.
1. wired or wireless : I would prefer wireless if it require a long length cable and some cameras is hard to reach.
2. DVR : I suggest using stand alone DVR's because PC based would make you a lot of headache. software crash or unstability of system and etc actually make you losing money in future.
3. Cameras : Any brand will do, as long as fit your customer budget. But must with this spec
Sony Chipset, 520TVL Wide Dynamic Range (WDR), Day & night.
4. PTZ : Any brand will do, as long as fit your customer budget. But must with at least this spec
Sony chipset, 480TVL, 22x optical zoom, day & night
5. Controller : Use a matrix will solve your 30 unit PTZ control matter.
PM me if you need any help