I agree. The two things that tipped me off were the reviews on Costco.
http://reviews.costco.com/2070/100021434/pc-open-inc-dba-avertx-avertx-8-channel-professional-ip-hd-security-system-with-2tb-hard-drive-and-4-1080p-ip-cameras-reviews/reviews.htm
http://reviews.costco.com/2070/100021442/pc-open-inc-dba-avertx-avertx-16-channel-professional-ip-hd-security-system-with-2tb-hard-drive-and-8-1080p-ip-cameras-reviews/reviews.htm
Between that and the trademark thing found above, they are just trying to be sneaky and dishonest.