You don't need a license to install a DIY or even pro system in your own home if you are asking. You most likely will need a permit depending on the city that you live in.
Like others have said the license to install commercially is so that you do not mess up someones house. Even though it is DIY equipment, what happens if the power part of the cable shears off and sparks on something that catches fire in the ceiling. What if you improperly run the cable over a hot or high powered light fixture that causes interference. There are too many things like this and many more that the average DIY installer does not know about. That is why there is a "code", a set of rules that you should follow when running wires.
Being licensed is about protecting the consumer from people that do not have the experience to do things the right way.