I have installed a SANNCE CCTV system (link here http://www.amazon.co.uk/gp/product/B00K4WP5LI?psc=1&redirect=true&ref_=oh_aui_search_detailpage) however the quality is very low, as seen below
I had assumed it would be low quality, however this is particularly bad. I also found supposedly example footage (from an independent reviewer) which looks like the following
Is this a problem with the cameras, the DVR, or both? What would be the most cost effective way of improving the image quality?