I thought it extremely interesting that the new Mobotix Move ptz range are made in Taiwan by Dynacolor not Mobotix.
This of course means that Mobotix key differentiators --- “MxPEG”, “decentralized video” and "made in Germany" do not apply to the Mobotix Move range. Additionally the Mobotix VMS, MxManagmentCenter, does not support the new Mobotix Move devices so they cannot coexist on the same system with the current Mobotix cameras, unless you buy Milestone licenses. A strategy which is bizarre to say the least.
Mobotix partners like myself, are going to find extremely challenging moving forward because the same Dynacolor product can be purchased at a much lower discount through the existing Dynacolor distributors. In fact it is cheaper to buy the Dynacolor equivalent with Milestone VMS camera licensing than it is to buy the same rebadged cameras through a Mobotix distributor.
While this new addition to the Mobotix range may give partners like myself the ability to bid for projects requiring mechanical zoom cameras, it does not provide us with an innovative differentiator. Yes ok, Dynacolor is well established but arguably they are more of a follower than an innovative leader. In contrast, Mobotix built its early success on the back of innovation and an array of unique differentiators, and thus the decision to rebrand a Taiwanese mass produced technology by a German manufacturer is a sign of the times. It feels like they are diluting their product positioning.
In light of the plummeting Mobotix share price since 2016, it would appear this has been a decision of desperation rather than a strategic move to garner quick sales, bearing in mind that no meaningful development has been released for Mobotix Move with Mobotix VMS platform.
For the reasons outlined above it is difficult to see how this announcement is a positive move for Mobotix partners or the end customers, in the long term.